PureCars.com — Acquired $150m
Sideqik.com — Acquired 427k Shares
Transitiv.io — Inc. Magazine 5000
DentureCareShop.com — Re-defined an entire industry
About
Matthew is a full-stack digital marketing leader, specializing in startup and small business growth utilizing data-based decision-making & attribution.
Industries
SAAS, Franchising, Automotive, E-commerce (fashion, jewelry, home goods, etc), Manufacturing, & Medical.
Examples:
A concept/pitch for a full re-brand.
Google Ads account growth performance over time for emerging SAAS business.
Automated insights report for lead capture developed to provide franchisees with actionable data for their business.
Outstanding ROI for e-Commerce business. $2.5M earned, $18.9k spent.
Client testimonial video captured at conference. Used to promote brand internally.
High volume of Facebook leads driven for franchise development business.
"Data Warehouse" explanatory infographic for franchise 1 sheeter handouts at conference/digital sales reachouts/inbound lead capture.
LinkedIn leads driven for business development campaign.
Promotional infographic created for "Made in America" brand marketplace.
Example of short content snippet for franchise data analytics brand.
Skills
PPC
Campaign creation & optimization. keyword research, audience optimization, A/B testing.
Analytics
Attribution analysis, reporting/visualization, hypothesis testing.
Social
Paid & non-paid campaign strategy. Audience optimization, A/B testing, placement optimization.
Automation
Marketing automation between digital platforms, reporting interfaces, crms.
Programmatic
Display, audio, connected tv campaign creation & optimization. A/B testing, placements.
Operations/Scaling
Outsourcing, team management/leadership, defining key processes and scaling businesses.
AI
Utilizing the latest AI innovations as a supplement (not replacement) to daily work. GPT creation.
Design
Asset creation, landing page design, process design, branding.
Tools